simplify to amplify

Whether you are just starting your business or many years in, let's simplify, amplify, and energize your brand, so you can focus on the impact you were meant to have.

welcome to living breathing brand

Strengthen your Website

Enhance Client Experience

Refine Messaging and Visuals

Elevate Social Presence

Simplify Systems

Share Your Unique Story

Together, we’ll make your brand resonate and leave a lasting impact.

Hi, I'm Jen, and I'm thrilled you’re here.

I support passionate entrepreneurs like you in crafting a brand that not only survives but thrives for the life of your business.

Come experience business 'hygge' – where burnout is a thing of the past, and your passion and energy for your business are consistently rekindled.

You'll experience affordable coaching whenever you need me and we'll work side by side to accomplish your goals.

With over a decade of experience as co-founder and director of a film festival (named Top 25 Coolest Film Festivals in the World by MovieMaker Magazine), I understand the importance of creating a brand that resonates and performs.

I used to cringe at the question, 'What makes your film festival unique?'. At first, I had no idea. Over time, I simplified and got to the heart and soul of our brand, realizing how inspiring and energizing this could be. Now, I’m here to support you find that energy in your brand!

Your brand is your connection to your clients and it’s important to cultivate this connection throughout the entire life of your business.

"Thriving doesn't mean hustling. A flourishing brand - simple, clear, and powerful, not only benefits your clients but becomes a source of fulfillment and energy for you too!"

— Jen Sfalcin, Living Breathing Brand

Maximize your impact, aimed at strengthening your brand and business.

  • Stand out by connecting with and captivating your audience

  • Clarify your messaging, offerings and identify your target audience

  • Determine a distinctive style that aligns with your brand

  • Unify and strengthen your brand across all touchpoints (website, social media, email signatures, etc.)

    1 Session (180 mins) $225
    (Online or in-person in Boulder, CO area)

    Booking is easy:
    1. Make your purchase.
    2. You’ll receive an email to schedule your session.

  • Maximize your website's effectiveness

  • Connect with more clients through your messaging

  • Get more sign ups to courses or offerings

  • Simplify your work and systems

  • Expand and elevate your business



    1 Session (60 mins) $65
    3 Sessions (60 mins) $180
    (Online or in-person in Boulder, CO area)


    Booking is easy:
    1. Make your purchase.
    2. You’ll receive an email to schedule your session/s.

Identify what you’d like to see happen in your business and we’ll tackle it together.

imagine a business where you:

  • Get business support that actually energizes you!

  • Partner up with a dedicated collaborator to elevate your business, all within a budget that makes sense.

  • Co-create an action plan designed to boost your impact and minimize overwhelm.

The world needs what you have to offer.

Let your unique brand come alive to connect with even more people!

your sanctuary for soulful

entrepreneurship

"Jen is masterful at getting to the heart of your ideas and shining a light on your purpose and brand that can sometimes be hard to pinpoint on your own. She has a way of drawing out the essence of who you are, bringing clarity to your mission, vision and values. She is also incredibly talented, creative, intuitive, and wise - working with her has been pure magic. I'm so grateful for Jen, and the foundation she has given me to launch and grow my business, as well as for helping to create a beautiful and thoughtful brand experience for my clients to enjoy."

-JW

"Working with Jen has been transformative for my soul and my new business. She knows exactly how to draw out the best of what I have to offer and helps keep me connected to my client base and what is best for them. She is patient, thoughtful, kind, and a true professional. I cannot recommend her enough for personal coaching, marketing coaching, or business coaching!"

-CC

“Working with Jen was a game-changer. I was constantly grappling with time management, feeling overwhelmed and as if I were running out of time. Jen's approach turned this around. She helped me prioritize what truly matters in my life and in my work. Jen was very effective in helping me prioritize the parts of my life that are non-negotiable and life-giving. As a result, I am more efficient and effective at attending to what is the most important. I cannot recommend working with Jen highly enough!”

-RB

"Jen is an intuitive and compassionate business coach. She has effectively helped me identify and transform limiting beliefs that were holding me back from fully showing up in my business endeavors. Working with Jen has moved me into more abundance, peace and confidence in the path I'm walking as an entrepreneur."

-BB

When your brand flourishes, we all win.

It’s time to have the impact you were meant to have.